How Much Do You Know About Color? Used with permission of Edward S. May •Can color affect your sex life? •Can color affect your weight? •Can pink weaken your muscles? •Can color affect your spending habits? •Can color penetrate your entire body? •Can color affect the flavor of foods? •Can color affect people's perceptions of you? •Can color affect your health? •Can your skin "see" color? The answer to all of these questions is: YES. Color affects every aspect of your life every day. Most people don't realize how much color affects them. Learn how to use color to YOUR advantage. Visit our new Fehrman Design Blog - just click on this link Vist our sister website Fehrman Collection - just click on this link Color: The Secret Influence is an integrated book about color/light which presents not only the basics of color harmony and usage, but also provides vital information on the vast and often hidden ways in which color affects us. After researching thousands of sources for more than twenty years, color consultants Dr. Kenneth Fehrman and Cherie Fehrman present information based on factual, scientific data in a highly readable way. Color: The Secret Influence will convince you ....there's more to color than meets the eye! Color The Secret Influence by Kenneth R. and Cherie Fehrman, Prentice Hall 2000 and 2004. Now available at Amazon.com Color: The Secret Influence 1st Edition NOW at Amazon.com Color: The Secret Influence, 2nd edition. NOW at Amazon.com What's in the book? Check out the Table of Contents below. Chapter 1 The Color Connection - What is Color? Chapter 2 Color: Pigment and Light Chapter 3 Color Myths and Biases Chapter 4 Color and Health Chapter 5 Color and Psychology Chapter 6 Color and Interior Environment Chapter 7 Color in Architecture and Landscape Design Chapter 8 Color in Advertising and Marketing Chapter 9 Color in Fashion and Textile Design Chapter 10 Color in Culture and Society Chapter 11 Color Order Systems Chapter 12 Color: Pushing the Envelope •Workbook included at the back of the book provides you with nearly a hundred pages of hands-on exercises and experiments to help you learn directly about color. •Second edition also includes expanded color graphics and images. Once you understand color you can apply it to any field of design. WANT TO KNOW HOW COLOR AFFECTS YOU? CHECK OUT OUR OTHER PAGES.